B2B sales

Sales emails continue to evolve rapidly, and in 2026, what works is very different from what worked just a few years ago. Buyers are more informed, inboxes are more crowded, and attention spans are shorter. …

Cold email remains one of the most effective sales channels for generating leads, booking meetings, and closing deals—when done correctly. While many beginners struggle with low response rates, the issue is rarely the channel itself. …